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Course Co-ordinated by IIT Madras
Dr. S. Vaidhyasubramaniam
SASTRA University


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Objectives: Business Analysis for Engineers provides an opportunity for engineering students to understand the language of business both in financial and strategic dimensions. At the end of the course, a student will be able to gain knowledge on basic concepts of accounting & costing, introductory economics, various corporate strategy tools and organizational behavior.The topics that are to be covered are:

  • Introduction to Accounting

  • Accounting Principles – Concept of Dual entry

  • Special accounting concepts – Depreciation, Revenue Recognition, Cost of Goods sold, Inventory, etc.

  • Preparation of financial statements – Balance Sheet, Income Statement, Cash Flow

  • Analysis of Financial Statements and Introduction to costing

  • Introduction to economics – Supply/Demand, Types of Markets, Interest Rates, Inflation, GDP, National Budget, etc.

  • Fundamentals of Management

  • Introduction to Strategy

  • Industry Analysis using Porter's 5-forces

  • Other strategic models – BCG Matrix, McKinsey's 7S, Porter's Diamanond, Value Chain Anlaysis, etc


Sl. No




Introduction to Economy

  • Macro and Microeconomics fundamentals
  • Demand & Supply
  • Pricing
  • Types of Markets
  • Macro/Micro economic indicators
  • Indian Budget - Overview



Introduction to Costing

  • Introduction to financial statements
  • Fundamental Accounting concepts – Dual entry concept and other accounting entries
  • Preparation of financial statements – B/S, I/S and Cash Flow
  • Analysis of financial statements
  • Types of costs – Economies of scale – Variances – Need for cost competitiveness – case studies for discussions.



Business and Organization

  • Business functions
  • Role of each function
  • Organizations – Organizational structures
  • Types of organizations
  • Issues in handling complexities



Introduction to Strategy

  • What is strategy?
  • Need for Strategy, Vision and Mission
  • Porter's Diamond framework
  • Porter's 5–forces
  • McKinsey's 7S Model
  • BCG Matrix
  • Value chain analysis
  • Case studies and discussions




  • Basic quantitative knowledge.

  • Accounting Principles ΓΆ€“ Robert Anthony & James Reece, IR WIN, 2001

  • Competitive Strategy ΓΆ€“ Techniques for Analysing Industries and Competitors Michael E Porter, Free Press.

  • Competitive Advantage of Nations ΓΆ€“ Michael E. Porter, Free Press

  • Economics & Public Policy ΓΆ€“ Romulo Neri, AIM Publications, 2001

  • Nil

  • Will be shared later.

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