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The primary focus of this course is to highlight various categories and applications of soft skills through various cases extracted from the real field and other research case studies. The fundamental concepts and distinctions between Soft Skills and Hard Skills are discussed. The course is tailored very effectively to introduce various Soft skill application examples. This course would be very useful for the students, practicing professionals as well as common people who are voluntarily or involuntarily involved in negotiations and strategies in daily life. The lectures would be supported with illustrative sketches, analysis and demonstrative enactments, in addition to the digital illustrations time to time with various examples. This would facilitate easy comprehension for the students of different level of ability and exposure. Multiple illustrations with case studies would be the strength of this course disseminated with lucid lectures.

Week

Topics

1.

Soft Skills and Hard Skills

2.

†Non-verbal communications

3.

Negotiations

4.

Professional Negotiations

5.

Business Negotiation

6.

Product Marketing Negotiation

7.


Negotiation for Services

8.

Marketing Strategy

9.

Power Marketing

10.

Power Marketing Strategies

11.

Power Marketing Presentations

††† 12. Time Management in Marketing

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1.¬†Selling and Sales Management ‚Äď Third Edition by Geoffrey Lancaster & David Jobber,¬† Macmillan India Limited, 1994
2. Harvard Business Essentials - Negotiation, Harvard Business School Publishing Corporation, 2003
3.¬†Management Communication ‚Äď A Case Analysis Approach ‚Äď Fifth Edition, James S. O‚ÄôRourke, IV, Pearson, 2013¬†
4. Business Communication, Peter Hartley and Clive G. Bruckmann, Routledge, UK, 2002 


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