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Course Co-ordinated by IIT Kanpur
Dr. Deepu Philip
IIT Kanpur

Dr. Amandeep Singh
IIT Kanpur


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Data analytics is a demanding field and industry is looking for potential employees who are having a practitioners approach to data analytics. This course is aimed at providing exposure to various tools and techniques along with relevant exposure to appropriate problems so that the know-how and do-how aspect of analytics, which is required by industry can be fulfilled. The course also aims at introducing various applications with the involvement of real-life practitioners so that appropriate exposure to audience who intend to build a career in this area is possible.




Introduction to analytics
Differentiating descriptive, predictive, and prescriptive analytics, data mining vs data analytics


†Industrial problem solving process
Decision needs and analytics, stakeholders and analytics, SWOT analysis


Model and modeling process, modeling pitfalls, good modelers, decision models and business expectations, Different types of models Ė overview of context diagrams, mathematical models, network models, control systems models, workflow models, capability models


Data and its types, phases of data analysis, hypothesis and data
Scales, relations, similarity and dissimilarity measures, sampling process, types of sampling, sampling strategies, error mitigation


Visualization of numeric data, visualization of non-numeric data, tools available for visualizations
Hypothesis testing, pairwise comparisons, t-test, ANOVA, Wilcoxon signed-rank test, Kruskal-Wallis test, A/B testing


Data infrastructure, analytics and BI, data sources, data warehouse, data stewardship, meta data management
Data and forecasting, super-forecasting, S-curve (lifecycle), moving average, exponential smoothing, error in forecasting


Linear correlation, correlation and causality, spearmanís rank correlation, Linear regression, logistic regression, robust regression
Hierarchical clustering (Euclidean & Manhattan), k-means clustering,Nearest neighbor, decision trees


Basics, customer lifetime value, customer probability model,Net promoter score, survival analysis
Product lifecycle analysis, Ansoffís matrix, competitive map, Fundamentals of simulation, simulation types, Monte-Carlo simulation

The student should have completed fivesemesters of UG Engineering or Science program.

‚Äʬ†¬†¬† Wu, J., and Coggeshall, S., 2012.¬†Foundations of Predictive Analytics. CRC Press.
‚Äʬ†¬†¬† Runkler, T.A.2013.¬†Data Analytics: models and algorithms for Intelligent Data Analysis.Springer Vieweg.
‚Äʬ†¬†¬† Ohri, A, 2013.¬†R for Business Analytics.Springer.
‚Äʬ†¬†¬† Provost, F., and Fawcett, T.,¬†Data Science for Business, O‚ÄôReilly



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