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†This is a post graduate level course on New Product/service Development. The objective of the course is to familiarize the participants with methods for identifying opportunities and how to convert the opportunities into commercially viable products and services. Participants will be provided with case illustrations of theoretical concepts . After attending the course participants will be familiar with various steps of new product development† and will be able to prepare marketing plans for successful commercialization of their ideas.

Week

Topics

1.

New Product and New Service Management - Theoretical Foundations

2.

†From ideation to pre- launch of new products

3.

Post Launch activities, NPD process based on organization

4.

NPD- Global marketing and Architecture of Marketing Plan

Preferably Marketing Management I


‚Äʬ† ¬† Product Design & Development by Ulrich and Eppinger, McGraw Hill India, 2017 reprint.
‚Äʬ† ¬† Product Strategy and Management by Baker and hart, Pearson India. 2nd¬†Edition
‚Äʬ† ¬† Services Marketing by Lovelock, Wirtz and Chatterjee, Pearson India, 8th¬†Edition
‚Äʬ† ¬† Product Design & Development by Ulrich and Eppinger, McGraw Hill India,¬†2017 reprint


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