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Course Name: Services Marketing: A Practical Approach

Course abstract

This course will help students to learn the fundamentals of services marketing from a practical point of view. The course focusses on the needs of the customers, who are to be kept satisfied and delighted for a business to prosper. The course will help students understand services marketing from various perspectives and will also be useful if participants wish to establish a new service business of manage an existing one.


Course Instructor

Media Object

Prof. Biplab Datta

Biplab Datta is an Associate Professor (Marketing) at Vinod Gupta School of Management, Indian Institute of Technology Kharagpur, India. He holds a Ph.D. degree from Indian Institute of Technology Delhi, India. His research interests include Marketing Management, Service Quality Management and Customer Relationship Management. He was awarded a Silver Medal in Architecture by IIT Kharagpur in 1992 and earned ISO 9000 Lead Auditor Certificate from NBA, U.K. He has published a book entitled “Services Marketing: A Practical Approach”. He has published several papers in national and international journals.

Teaching Assistant(s)

RAJARSHI DEBNATH

Ph.D. Management (Marketing)

 Course Duration : Jan-Feb 2019

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 Syllabus

 Enrollment : 15-Nov-2018 to 28-Jan-2019

 Exam registration : 28-Jan-2019 to 22-Feb-2019