Course Name: Soft Skills for Business Negotiations and Marketing Strategies

Course abstract

The primary focus of this course is to highlight various categories and applications of soft skills through various cases extracted from the real field and other research case studies. The fundamental concepts and distinctions between Soft Skills and Hard Skills are discussed. The course is tailored very effectively to introduce various Soft skill application examples. This course would be very useful for the students, practicing professionals as well as common people who are voluntarily or involuntarily involved in negotiations and strategies in daily life. The lectures would be supported with illustrative sketches, analysis and demonstrative enactments, in addition to the digital illustrations time to time with various examples. This would facilitate easy comprehension for the students of different level of ability and exposure. Multiple illustrations with case studies would be the strength of this course disseminated with lucid lectures.

Course Instructor

Media Object

Prof. Uttam Kumar Banerjee

Uttam K. Banerjee is currently a senior Professor in the Department of Architecture & Regional Planning, as well as Joint-Faculty in the RCG School of Infrastructure Design and Management at the Indian Institute of Technology Kharagpur, where he has served as the Head in both the departments from 2004 to 2007 and 2011 to 2014 respectively. He has graduated with Bachelor of Architecture (B.Arch), post-graduated with Master of City Planning (MCP) and Ph.D. in Transportation system evaluation from Indian Institute of Technology Kharagpur.He has a wide spectrum of knowledge with academic, research and professional experience in the multiple domains associated with Architecture, Planning, Infrastructure management, Facility Planning and asset management, Landscape, Environment and Computer Applications. Over the past years he had been constantly exposed to professional negotiations, interactions, as well as interviews.

Teaching Assistant(s)


Alumnus - M.Tech, Infrastructure Design and Management

 Course Duration : Jan-Apr 2018

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 Enrollment : 20-Nov-2017 to 22-Jan-2018

 Exam Date : 28-Apr-2018, 29-Apr-2018