Course Name: Consumer Psychology

Course abstract

Human beings have basic needs that they fulfill by making transactions in the market. Transactions mostly in the form of monetary exchange for goods and services are very basic for the survival of the human race. The present course is designed to study how consumers behave on the market and what the consequences of various behavior patterns. Additionally, the present course also looks at various psychological factors that shape the behavior and actions of the consumer in the global market.

Course Instructor

Media Object

Naveen Kashyap

Naveen Kashyap, Ph.D is as Associate Professor of Psychology at the Indian Institute of Technology Guwahati. His research interests are sleep and human cognitive processes. Dr Kashyap has been teaching courses like cognitive psychology, introduction to psychology, consumer psychology, advance cognitive process and research methodology to UG and PG students of IITG Guwahati for the past 10 years.
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Teaching Assistant(s)

Kedarmal Verma

M. Tech., Cognitive Neuroscience (Completed); PhD (Continuing)


Savio Hollienthang Touthang

M.A. & Pursuing PhD


 Course Duration : Aug-Sep 2018

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 Enrollment : 18-Apr-2018 to 06-Aug-2018