Course Name: Services Marketing: A Practical Approach

Course abstract

This course will help students to learn the fundamentals of services marketing from a practical point of view. The course focusses on the needs of the customers, who are to be kept satisfied and delighted for a business to prosper. The course will help students understand services marketing from various perspectives and will also be useful if participants wish to establish a new service business of manage an existing one.


Course Instructor

Media Object

Prof. Biplab Datta

Biplab Datta is an Associate Professor (Marketing) at Vinod Gupta School of Management, Indian Institute of Technology Kharagpur, India. He holds a Ph.D. degree from Indian Institute of Technology Delhi, India. His research interests include Marketing Management, Service Quality Management and Customer Relationship Management. He was awarded a Silver Medal in Architecture by IIT Kharagpur in 1992 and earned ISO 9000 Lead Auditor Certificate from NBA, U.K. He has published a book entitled “Services Marketing: A Practical Approach”. He has published several papers in national and international journals.

Teaching Assistant(s)

RAJARSHI DEBNATH

Ph.D. Management (Marketing)

 Course Duration : Jan-Feb 2019

  View Course

 Syllabus

 Enrollment : 15-Nov-2018 to 28-Jan-2019

 Exam registration : 28-Jan-2019 to 22-Feb-2019

 Exam Date : 31-Mar-2019

Enrolled

2435

Registered

715

Certificate Eligible

588

Certified Category Count

Gold

1

Silver

56

Elite

213

Successfully completed

318

Participation

103

Success

Elite

Silver

Gold





Legend

>=90 - Elite + Gold
75-89 -Elite + Silver
>=60 - Elite
40-59 - Successfully Completed
<40 - No Certificate

Final Score Calculation Logic

  • Assignment Score = Average of best 3 out of 4 assignments.
  • Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score
Services Marketing: A Practical Approach - Toppers list
Top 1 % of Certified Candidates

USMAN MOHIDEEN K S 90%

SRI SAI RAM ENGINEERING COLLEGE

DR. SHREYA BHARGAV 89%

JAIPUR NATIONAL UNIVERSITY JAIPUR

VIBHUTI NARAYAN BAJPAI 89%

INSTITUTE OF TECHNOLOGY AND SCIENCE,GHAZIABAD

SHWETA CHOUDHARY 87%

SHRI GOVINDRAM SEKSARIA INSTITUTE OF TECHNOLOGY AND SCIENCES

SUBHABRATO CHATTERJEE 87%

TECHNO INDIA, SALT LAKE, WEST BENGAL

ARUN MOHGAONKAR 86%

K. K. WAGH INSTITUTE OF ENGINEERING EDUCATION & RESEARCH


Top 2 % of Certified Candidates

SANKAR S 85%

SRI SAI RAM ENGINEERING COLLEGE

NAGALAKSHMI N 84%

THIRUSENTHIL MART EXIM

BINOD KUMAR SINHA 84%

BALAJI INSTITUTE OF MODERN MANAGEMENT

SATISH KUMAR 84%

INSTITUTE OF TECHNOLOGY AND SCIENCE,GHAZIABAD

RAGHURAM DEVARAYI 83%

NOKIA NETWORKS

ARUNAVA DALAL 83%

UNIVERSITY OF ENGINEERING & MANAGEMENT (UEM)

ERAM BANO NOORUDDIN SHAIKH 83%

DRTS A. E. KALSEKAR DEGREE COLLEGE

DR.NITIN SUBHASH WANI 83%

SNDT WOMENS UNIVERSITY,MUMBAI


Top 5 % of Certified Candidates

CHINMOY KUMAR ROY 82%

FACULTY OF COMMERCE, BANARAS HINDU UNIVERSITY

SATYANISHTHA 82%

RAM LAL ANAND COLLEGE

SINDUJAA S 82%

SRM UNIVERSITY,VADAPALANI

JAMEY BEJOY 82%

SRI KRISHNA ADITHYA COLLEGE OF ARTS AND SCIENCE

SHREYA MITRA 81%

INSTITUTE FOR EXCELLENCE IN HIGHER EDUCATION, BHOPAL

SANDHIYA.R 81%

AUXILIUM COLLEGE(AUTONOMOUS)

ATUL NARANG 80%

ANAND ENGINEERING COLLEGE

DR K. SUDHA RANI 80%

SIDDHARTHA MAHILA KALASALA

SANJAY SANKAR 79%

GOVERNMENT ENGINEERING COLLEGE, THRISSUR

OJASVITA ARORA 79%

RAM LAL ANAND COLLEGE

RAJALAKSHMI P 79%

JUSTICE BASHEER AHMED SAYEED COLLEGE FOR WOMEN

A. SENTHIL KUMAR 78%

JAIN UNIVERSITY

DR. B. SARANYA 78%

PSG COLLEGE OF ARTS & SCIENCE

DR.M.ESTHER KRUPA 78%

PSG COLLEGE OF ARTS & SCIENCE

DIPTO HALDER 78%

MJUNCTION SERVICES LIMITED

SHWETA BHILWARE 78%

INSTITUTE FOR EXCELLENCE IN HIGHER EDUCATION, BHOPAL

SHARMILA B 78%

JUSTICE BASHEER AHMED SAYEED COLLEGE FOR WOMEN

MONE HARICHANDANA 78%

INDIAN INSTITUTE OF INFORMATION TECHNOLOGY, DESIGN AND MANUFACTURING, KANCHEEPURAM

VIJAY VARDHAN.V 78%

PSG COLLEGE OF ARTS & SCIENCE

SUNITA CHAKRABORTY 78%

TECHNO INDIA, SALT LAKE, WEST BENGAL

K. SUBHA CHANDRA 78%

AUXILIUM COLLEGE (AUTONOMOUS)

Enrollment Statistics

Total Enrollment: 2435

Registration Statistics

Total Registration : 715

Assignment Statistics




Assignment

Exam score

Final score

Score Distribution Graph - Legend

Assignment Score: Distribution of average scores garnered by students per assignment.
Exam Score : Distribution of the final exam score of students.
Final Score : Distribution of the combined score of assignments and final exam, based on the score logic.