Course Name: Marketing Management-I

Course abstract

This is part-I of a course on Marketing Management. The objective of the course is to introduce the participants to principles and practices, theoretical building blocks of marketing, its role as an organizational engine and the evolving marketing process of today. At the end of the course, a participant will be able to understand and manage the core marketing management function.


Course Instructor

Media Object

Dr SS Mishra

Dr. Shashi Shekhar Mishra is currently working as Assistant Professor in the Department of Industrial and Management Engineering at Indian Institute of Technology Kanpur since December 2011. Dr. Mishra has received his PhD (Marketing) from Indian Institute of Management, Lucknow. He holds an Engineering degree in chemical technology from H.B.T.I. Kanpur, and has worked for three years in petrochemical and automobile industry before joining the doctoral program at IIM Lucknow. He has professional experience in the area of Product Management, Technology Strategy, and Business-to-Business marketing. With more than eight years of industrial, teaching, research, training and consulting experience, Dr. Mishra has several research publications in internationally acclaimed journals and conferences. His research interest include: New Product Development, Marketing Strategy, High-technology Product Marketing, and Advanced Marketing Research & Analytics.


Teaching Assistant(s)

 Course Duration : Aug-Sep 2018

  View Course

 Syllabus

 Enrollment : 18-Apr-2018 to 06-Aug-2018

 Exam registration : 25-Jun-2018 to 28-Aug-2018

 Exam Date : 07-Oct-2018

Enrolled

6761

Registered

1922

Certificate Eligible

1530

Certified Category Count

Gold

1

Elite

291

Successfully completed

1238

Participation

252

Success

Elite

Gold





Legend

>=90 - Elite+Gold
60-89 - Elite
35-59 - Successfully Completed
<=34 - Certificate of Participation

Final Score Calculation Logic

  • Assignment Score = Average of best 6 out of 8 assignments.
  • Final Score(Score on Certificate)= 75% of Exam Score + 25% of Assignment Score.
Marketing Management-I - Toppers list
Top 1 % of Certified Candidates

DALY PAULOSE 90%

ST TERRESAS COLLEGE

DR SHASHI YADAV 85%

BANARAS HINDU UNIVERSITY

SUDHIR 84%

SHRI MADHWA VADIRAJA INSTITUTE OF TECHNOLOGY AND MANAGEMENT

DR.G.BALAMURUGAN 84%

MEPCO SCHLENK ENGINEERING COLLEGE

TRIPTI BARTHWAL 83%

LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT & DEVELOPMENT STUDIES

DR R MAHESWARI 82%

IFET COLLEGE OF ENGINEERING

ASHEESH TRIVEDI 81%

STEP-HBTI, KANPUR

AJAY CHANDEL 81%

LOVELY PROFESSIONAL UNIVERSITY

ANUBHA 80%

CHAUDHARY CHARAN SINGH UNIVERSITY MEERUT

SHOBHA PANDEY 80%

GB PANT UNIVERSITY OF AGRICULTURE & TECHNOLOGY, PANTNAGAR

SURAJ SANTOSH BANDODKAR 80%

BMS INSTITUTE OF TECHNOLOGY AND MANAGEMENT

ABHAY RAMESHLAL BORA 79%

SNJB`S LATE SAU. KANTABAI BHAVARLALJI JAIN COLLEGE OF ENGINEERING

SUPRATIM PRATIHAR 79%

INSTITUTE OF MANAGEMENT AND INFORMATION SCIENCE

SACHINKUMAR BHAURAO KADU 78%

P. R. POTE PATIL COLLEGE OF ENGINEERING AND MANAGEMENT

AJWINDER SINGH 78%

APEEJAY INSTITUTE OF MANAGEMENT TECHNICAL CAMPUS, JALANDHAR

N. SENTHIL KUMARAN 78%

MEPCO SCHLENK ENGINEERING COLLEGE


Top 2 % of Certified Candidates

RAKESH KUMAR YADAV 77%

IFTM UNIVERSITY

NEETU SINGH 77%

TECHNICAL EDUCATION AND RESEARCH INSTITUTE,P.G COLLEGE GHAZIPUR.

ARNAB BANDYOPADHYAY 77%

NETAJI SUBHASH ENGINEERING COLLEGE

MITHILESH PANDEY 77%

LOVELY PROFESSIONAL UNIVERSITY

SONALI MALEWAR 77%

ITM UNIVERSITY

SARAVANAN A 76%

TOSHIBA JSW POWER SYSTEMS PRIVATE LIMITED

RAHUL GHOSH 76%

IMS BUSINESS SCHOOL

UMANG ANAND 76%

GCRG GROUP OF INSTITUTIONS

VIGNESH S 76%

SRI RAMAKRISHNA COLLEGE OF ARTS AND SCIENCE

YATI GANOTRA 75%

DAIRY CRAFT INDIA PVT. LTD.

MEHUL RAWAT 75%

THE LNM INSTITUTE OF INFORMATION TECHNOLOGY

SOMYA SANGAL 75%

MEERUT INSTITUTE OF ENGINEERING & TECHNOLOGY

RUCHI JAIN 75%

ANAND ENGINEERING COLLEGE

K. SUDHA RANI 75%

SIDDHARTHA MAHILA KALASALA

T V SANATHKUMAR 74%

DALMIA REFRACTORIES LTD

SIDDHARTH MATHUR 74%

TEERTHANKER MAHAVEER UNIVERSITY

MANALI PRAKASH JAIN 74%

DNYANDEEP COLLEGE SCIENCE AND COMMERCE,KHED

ASHA. N 74%

ACHARYA INSTITUTE OF TECHNOLOGY

BAIDINI GHOSH 74%

JADAVPUR UNIVERSITY

KANWAL GURLEEN 74%

APEEJAY INSTITUTE OF MANAGEMENT TECHNICAL CAMPUS, JALANDHAR

PURSHOTTAM KUMAR TRIPATHI 74%

SOBHASARIA GROUP OF INSTITUTIONS

ABHIJIT DEY 74%

FACULTY OF MANAGEMENT AND TECHNOLOGY HCPG COLLEGE VARANASI

BHARATH S KUMAR 74%

JSS ACADEMY OF TECHNICAL EDUCATION, BENGALURU


Top 5 % of Certified Candidates

BHAVNA PRAJAPATI 73%

ITM UNIVERSITY, RAIPUR

JAYANTA SHARMA 73%

EUROFINS

ANSHU SINGH 73%

ABES ENGINEERING COLLEGE

DHEEPA T 73%

KONGU ENGINEERING COLLEGE

RISHABH JAIN 73%

DELHI TECHNOLOGICAL UNIVERSITY

ROHINI ARORA 73%

MAHESHWARI COLLEGE OF COMMERCE AND ARTS

KRITY GULATI MEHTA 73%

LINGAYAS VIDYAPEETH

RAJEEV PURI 73%

DAV COLLEGE

AGRIM VERMA 73%

PANJAB UNIVERSITY, CHANDIGARH

SAM PAUL B 72%

VALLIAMMAI ENGINEERING COLLEGE

DR RADHA GANESHKUMAR 72%

VALLIAMMAI ENGINEERING COLLEGE

MAGESH KUMAR 72%

KARUNYA INSTITUTE OF TECHNOLOGY AND SCIENCES

BAPPADITYA SINHA 72%

CMOH OFFICE MURSHIDABAD

SRINIVAS 72%

AMET UNIVERSITY

DR. SHREYA BHARGAV 72%

JAIPUR NATIONAL UNIVERSITY JAIPUR

HITESH JHANJI 72%

LOVELY PROFESSIONAL UNIVERSITY

T.SAKTHI 72%

NATIONAL ENGINEERING COLLEGE

DR. RUCHI JAIN GARG 72%

ITM UNIVERSITY, GWALIOR

PREETHI. R 71%

INSTITUTE OF CHARTERED ACCOUNTANTS IF INDIA

SUDHA.R 71%

PSG COLLEGE OF ARTS & SCIENCE

R. GEETHA 71%

SRI RAMAKRISHNA COLLEGE OF ARTS AND SCIENCE

RESHMAA R N 71%

SRI RAMAKRISHNA COLLEGE OF ARTS AND SCIENCE

INDRA NATH BAGCHI 71%

NETAJI SUBHASH ENGINEERING COLLEGE

NIDHI P. RAVINDRAN 71%

SANKAR & MOORTHY CHARTERED ACCOUNTANTS

GAURIKA JHAVER 71%

BENORI

ARTI AVINASH TEKADE 71%

PIMPRI CHINCHWAD COLLEGE OF ENGINEERING & RESEARCH

PRATIBHA RAI 71%

MATS UNIVERSITY

BEENA.T 71%

DR. SNS RAJALAKSHMI COLLEGE OF ARTS AND SCIENCE

NIVESH MUTHA 71%

WALCHAND INSTITUTE OF TECHNOLOGY

MEET VERMA 71%

KUSTERS CALICO MACHINERY PVT. LTD.

PRATIK DIPAKRAO AMLE 71%

P. R. POTE PATIL COLLEGE OF ENGINEERING AND MANAGEMENT

ANIMESH BHATTACHARJEE 70%

TRIPURA UNIVERSITY

MUHAMMADU SALMAN 70%

SCMS SCHOOL OF TECHNOLOGY AND MANAGEMENT

DEBADRITA PANDA 70%

BRAINWARE GROUP OF INSTITUTIONS

DHRITIMAN MANDAL 70%

NETAJI SUBHASH ENGINEERING COLLEGE

SMRITI KHANNA 70%

ARAVALI COLLEGE OF ENGINEERING AND MANAGEMENT

ASHISH GIRI 70%

BOSCH LTD

MANAS TIWARI 70%

PRESTIGE INSTITUTE OF MANAGEMENT & RESEARCH, INDORE (MADHYA PRADESH)

CHANDRESH CHAKRAVORTY 70%

DR AMBEDKAR INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH

DR.R.SELVAKUMAR 70%

KALASALINGAM ACADEMY OF RESEARCH AND EDUCATION

ANBARASAN R 70%

M A M COLLEGE OF ENGINEERING AND TECHNOLOGY

SHETH PRERAK VIJAYKUMAR 70%

BIRLA VISHVAKARMA MAHAVIDYALAYA ENGINEERING COLLEGE

MANSI RAMDAS 70%

N.A

MUTHARASI.M 70%

JAIN (DEEMED-TO-BE) UNIVERSITY

Enrollment Statistics

Total Enrollment: 6761

Registration Statistics

Total Registration : 1922

Assignment Statistics




Assignment

Exam score

Final score

Score Distribution Graph - Legend

Assignment Score: Distribution of average scores garnered by students per assignment.
Exam Score : Distribution of the final exam score of students.
Final Score : Distribution of the combined score of assignments and final exam, based on the score logic.