Modules / Lectures
We are piloting a new feature with VideoKen, to provide a Table of Contents and Word-Cloud for videos.
For regular video without these features, you can Watch on YouTube.
MP4 format(54 MB):    Mirror 1    Mirror 2

FLV format(27 MB):     Mirror 1    Mirror 2

3gp format(29 MB):        Mirror 1    Mirror 2

MP3 Format : Download MP3

Concepts covered in this lecture : 1. Marketing Myths 2. Defining Marketing 3.Value, Cost and Benefit 4. A Simple Marketing System and The value Delivery Process 5. Need, Customer, Market and Product 6. Strategic Marketing Process 7. Marketing Research Process 8. Types of Market and Buyer Behavior 9. Buying Decision Process and Business Buying Process

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