Modules / Lectures
Module NameDownload


Sl.No Chapter Name MP4 Download
1Creating Customer Relationships and Value through Marketing Part 1 Download
2Creating Customer Relationships and Value through Marketing Part 2Download
3Developing Successful Marketing and Organizational Strategies Part 1Download
4Developing Successful Marketing and Organizational Strategies Part 2Download
5Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility Part 1Download
6Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility Part 2Download
7Understanding Consumer Behavior Part 1Download
8Understanding Consumer Behavior Part 2Download
9Understanding Consumer Behavior Part 3Download
10Understanding Organizations as Customers Part 1Download
11Understanding Organizations as Customers Part 2Download
12Understanding and Reaching Global Consumers and Markets Part 1Download
13Understanding and Reaching Global Consumers and Markets Part 2Download
14Marketing Research: From Customer Insights to Actions Part 1Download
15Marketing Research: From Customer Insights to Actions Part 2Download
16Market Segmentation, Targeting, and Positioning Part 1Download
17Market Segmentation, Targeting, and Positioning Part 2Download
18Market Segmentation, Targeting, and Positioning Part 3Download
19Developing New Products and Services Part 1Download
20Developing New Products and Services Part 2Download
21Developing New Products and Services Part 3Download
22Managing Successful Products, Services, and Brands Part 1Download
23Managing Successful Products, Services, and Brands Part 2Download
24Managing Successful Products, Services, and Brands Part 3Download
25Pricing Products and Services Part 1Download
26Pricing Products and Services Part 2Download
27Managing Marketing Channels and Supply Chains Part 1Download
28Managing Marketing Channels and Supply Chains Part 2Download
29Retailing and Wholesaling Part 1Download
30Retailing and Wholesaling Part 2Download
31Integrated Marketing Communications and Direct Marketing Part 1Download
32Integrated Marketing Communications and Direct Marketing Part 2Download
33Advertising, Sales Promotion, and Public Relations Part 1Download
34Advertising, Sales Promotion, and Public Relations Part 2 Download
35Using Social Media to Connect with Consumers Part 1 Download
36Using Social Media to Connect with Consumers Part 2Download
37Personal Selling and Sales Management Part 1Download
38Personal Selling and Sales Management Part 2Download
39Implementing Interactive and Multichannel Marketing Part 1Download
40Implementing Interactive and Multichannel Marketing Part 2Download

Sl.No Chapter Name English
1Creating Customer Relationships and Value through Marketing Part 1 Download
Verified
2Creating Customer Relationships and Value through Marketing Part 2Download
Verified
3Developing Successful Marketing and Organizational Strategies Part 1Download
Verified
4Developing Successful Marketing and Organizational Strategies Part 2Download
Verified
5Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility Part 1Download
Verified
6Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility Part 2Download
Verified
7Understanding Consumer Behavior Part 1Download
Verified
8Understanding Consumer Behavior Part 2Download
Verified
9Understanding Consumer Behavior Part 3Download
Verified
10Understanding Organizations as Customers Part 1PDF unavailable
11Understanding Organizations as Customers Part 2PDF unavailable
12Understanding and Reaching Global Consumers and Markets Part 1PDF unavailable
13Understanding and Reaching Global Consumers and Markets Part 2PDF unavailable
14Marketing Research: From Customer Insights to Actions Part 1PDF unavailable
15Marketing Research: From Customer Insights to Actions Part 2PDF unavailable
16Market Segmentation, Targeting, and Positioning Part 1PDF unavailable
17Market Segmentation, Targeting, and Positioning Part 2PDF unavailable
18Market Segmentation, Targeting, and Positioning Part 3PDF unavailable
19Developing New Products and Services Part 1PDF unavailable
20Developing New Products and Services Part 2PDF unavailable
21Developing New Products and Services Part 3PDF unavailable
22Managing Successful Products, Services, and Brands Part 1PDF unavailable
23Managing Successful Products, Services, and Brands Part 2PDF unavailable
24Managing Successful Products, Services, and Brands Part 3PDF unavailable
25Pricing Products and Services Part 1PDF unavailable
26Pricing Products and Services Part 2PDF unavailable
27Managing Marketing Channels and Supply Chains Part 1PDF unavailable
28Managing Marketing Channels and Supply Chains Part 2PDF unavailable
29Retailing and Wholesaling Part 1PDF unavailable
30Retailing and Wholesaling Part 2PDF unavailable
31Integrated Marketing Communications and Direct Marketing Part 1PDF unavailable
32Integrated Marketing Communications and Direct Marketing Part 2PDF unavailable
33Advertising, Sales Promotion, and Public Relations Part 1PDF unavailable
34Advertising, Sales Promotion, and Public Relations Part 2 PDF unavailable
35Using Social Media to Connect with Consumers Part 1 PDF unavailable
36Using Social Media to Connect with Consumers Part 2PDF unavailable
37Personal Selling and Sales Management Part 1PDF unavailable
38Personal Selling and Sales Management Part 2PDF unavailable
39Implementing Interactive and Multichannel Marketing Part 1PDF unavailable
40Implementing Interactive and Multichannel Marketing Part 2PDF unavailable


Sl.No Language Book link
1EnglishNot Available
2BengaliNot Available
3GujaratiNot Available
4HindiNot Available
5KannadaNot Available
6MalayalamNot Available
7MarathiNot Available
8TamilNot Available
9TeluguNot Available