Modules / Lectures
Module NameDownload


Sl.No Chapter Name MP4 Download
1New Perspectives on Marketing in the Service Economy Part 1Download
2New Perspectives on Marketing in the Service Economy Part 2Download
3New Perspectives on Marketing in the Service Economy Part 3Download
4Consumer Behavior in the Service Context Part 1Download
5Consumer Behavior in the Service Context Part 2Download
6Consumer Behavior in the Service Context Part 3Download
7Positioning Services in Competitive Markets Part 1Download
8Positioning Services in Competitive Markets Part 2Download
9Developing Service Products Part 1Download
10Developing Service Products Part 2Download
11Developing Service Products Part 3Download
12Distributing Services through Physical and Electronic Channels Part 1Download
13Distributing Services through Physical and Electronic Channels Part 2Download
14Setting Prices and Implementing Revenue Management Part 1Download
15Setting Prices and Implementing Revenue Management Part 2Download
16Setting Prices and Implementing Revenue Management Part 3Download
17Promoting Services and Educating Customers Part 1Download
18Promoting Services and Educating Customers Part 2Download
19Promoting Services and Educating Customers Part 3Download
20Designing and Managing Service Processes Part 1Download
21Designing and Managing Service Processes Part 2Download
22Balancing Demand and Productive Capacity Part 1Download
23Balancing Demand and Productive Capacity Part 2Download
24Balancing Demand and Productive Capacity Part 3Download
25Crafting Service Environment Part 1Download
26Crafting Service Environment Part 2Download
27Managing People for Service Advantage Part 1Download
28Managing People for Service Advantage Part 2Download
29Managing People for Service Advantage Part 3Download
30Managing Relationships and Building Loyalty Part 1Download
31Managing Relationships and Building Loyalty Part 2Download
32Managing Relationships and Building Loyalty Part 3Download
33Complaint Handling and Service Recovery Part 1Download
34Complaint Handling and Service Recovery Part 2Download
35Complaint Handling and Service Recovery Part 3Download
36Improving Service Quality and Productivity Part 1Download
37Improving Service Quality and Productivity Part 2Download
38Improving Service Quality and Productivity Part 3Download
39Striving for Service Leadership & Creating the Seamless Service Firms Part 1Download
40Striving for Service Leadership & Creating the Seamless Service Firms Part 2Download

Sl.No Chapter Name English
1New Perspectives on Marketing in the Service Economy Part 1Download
To be verified
2New Perspectives on Marketing in the Service Economy Part 2Download
To be verified
3New Perspectives on Marketing in the Service Economy Part 3Download
To be verified
4Consumer Behavior in the Service Context Part 1Download
To be verified
5Consumer Behavior in the Service Context Part 2Download
To be verified
6Consumer Behavior in the Service Context Part 3PDF unavailable
7Positioning Services in Competitive Markets Part 1PDF unavailable
8Positioning Services in Competitive Markets Part 2PDF unavailable
9Developing Service Products Part 1PDF unavailable
10Developing Service Products Part 2PDF unavailable
11Developing Service Products Part 3PDF unavailable
12Distributing Services through Physical and Electronic Channels Part 1PDF unavailable
13Distributing Services through Physical and Electronic Channels Part 2PDF unavailable
14Setting Prices and Implementing Revenue Management Part 1PDF unavailable
15Setting Prices and Implementing Revenue Management Part 2PDF unavailable
16Setting Prices and Implementing Revenue Management Part 3PDF unavailable
17Promoting Services and Educating Customers Part 1PDF unavailable
18Promoting Services and Educating Customers Part 2PDF unavailable
19Promoting Services and Educating Customers Part 3PDF unavailable
20Designing and Managing Service Processes Part 1PDF unavailable
21Designing and Managing Service Processes Part 2PDF unavailable
22Balancing Demand and Productive Capacity Part 1PDF unavailable
23Balancing Demand and Productive Capacity Part 2PDF unavailable
24Balancing Demand and Productive Capacity Part 3PDF unavailable
25Crafting Service Environment Part 1PDF unavailable
26Crafting Service Environment Part 2PDF unavailable
27Managing People for Service Advantage Part 1PDF unavailable
28Managing People for Service Advantage Part 2PDF unavailable
29Managing People for Service Advantage Part 3PDF unavailable
30Managing Relationships and Building Loyalty Part 1PDF unavailable
31Managing Relationships and Building Loyalty Part 2PDF unavailable
32Managing Relationships and Building Loyalty Part 3PDF unavailable
33Complaint Handling and Service Recovery Part 1PDF unavailable
34Complaint Handling and Service Recovery Part 2PDF unavailable
35Complaint Handling and Service Recovery Part 3PDF unavailable
36Improving Service Quality and Productivity Part 1PDF unavailable
37Improving Service Quality and Productivity Part 2PDF unavailable
38Improving Service Quality and Productivity Part 3PDF unavailable
39Striving for Service Leadership & Creating the Seamless Service Firms Part 1PDF unavailable
40Striving for Service Leadership & Creating the Seamless Service Firms Part 2PDF unavailable


Sl.No Language Book link
1EnglishNot Available
2BengaliNot Available
3GujaratiNot Available
4HindiNot Available
5KannadaNot Available
6MalayalamNot Available
7MarathiNot Available
8TamilNot Available
9TeluguNot Available