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noc19_mg49_assignment_Week_1noc19_mg49_assignment_Week_1


Sl.No Chapter Name MP4 Download
1Introduction to Marketing ResearchDownload
2Defining Research ProblemDownload
3Developing Research Approach & Developing Research Design: Non- ConclusiveDownload
4Research Design: ConclusiveDownload
5Qualitative Research: Nature and ApproachesDownload
6Qualitative Research: Depth Interview, Focus Group DiscussionDownload
7Projective Technique, Case StudyDownload
8Case Study, Descriptive Research Design & Research ErrorsDownload
9Primary & Secondary Data, Research ErrorDownload
10Measurement & Scaling: Comparative & Non-comparative ScalingDownload
11Scale Development ProcessDownload
12Questionnaire & Form DesignDownload
13Causal Research & TypesDownload
14Experimental Design & Sampling Download
15Sampling Design & ProcedureDownload
16Sampling & Sample Size DeterminationDownload
17 Hypothesis Development: Null & Alternate, Type I & Type II ErrorsDownload
18Data PreparationDownload
19Hypothesis Testing: T-Test, Z-TestDownload
20 T, Z & F TestDownload
21Hypothesis Testing: Anova & ManovaDownload
22Cross Tabulation & Chi Square TestDownload
23 Correlation & RegressionDownload
24 Regression Download
25 Factor AnalysisDownload
26 Factor Analysis.Download
27 SEM & CFA-1Download
28SEM & CFA-2Download
29SEM & CFA-3Download
30Cluster Analysis- I Download
31Cluster Analysis- IIDownload
32Discriminant AnalysisDownload
33 Discriminant Analysis-1Download
34 Researching Rural MarketDownload
35International Marketing ResearchDownload
36Ethics in Marketing ResearchDownload
37Ethics in Marketing Research-1Download
38Report Preparation & PresentationDownload
39 Multi Dimentional ScalingDownload
40Conjoint AnalysisDownload

Sl.No Chapter Name English
1Introduction to Marketing ResearchDownload
Verified
2Defining Research ProblemDownload
Verified
3Developing Research Approach & Developing Research Design: Non- ConclusiveDownload
Verified
4Research Design: ConclusiveDownload
Verified
5Qualitative Research: Nature and ApproachesDownload
Verified
6Qualitative Research: Depth Interview, Focus Group DiscussionDownload
Verified
7Projective Technique, Case StudyDownload
Verified
8Case Study, Descriptive Research Design & Research ErrorsDownload
Verified
9Primary & Secondary Data, Research ErrorDownload
Verified
10Measurement & Scaling: Comparative & Non-comparative ScalingDownload
Verified
11Scale Development ProcessDownload
Verified
12Questionnaire & Form DesignDownload
Verified
13Causal Research & TypesDownload
Verified
14Experimental Design & Sampling Download
Verified
15Sampling Design & ProcedureDownload
Verified
16Sampling & Sample Size DeterminationDownload
Verified
17 Hypothesis Development: Null & Alternate, Type I & Type II ErrorsDownload
Verified
18Data PreparationDownload
Verified
19Hypothesis Testing: T-Test, Z-TestDownload
Verified
20 T, Z & F TestDownload
Verified
21Hypothesis Testing: Anova & ManovaDownload
Verified
22Cross Tabulation & Chi Square TestDownload
Verified
23 Correlation & RegressionDownload
Verified
24 Regression Download
Verified
25 Factor AnalysisDownload
Verified
26 Factor Analysis.Download
Verified
27 SEM & CFA-1Download
Verified
28SEM & CFA-2Download
Verified
29SEM & CFA-3Download
Verified
30Cluster Analysis- I Download
Verified
31Cluster Analysis- IIDownload
Verified
32Discriminant AnalysisDownload
Verified
33 Discriminant Analysis-1Download
Verified
34 Researching Rural MarketDownload
Verified
35International Marketing ResearchDownload
Verified
36Ethics in Marketing ResearchDownload
Verified
37Ethics in Marketing Research-1Download
Verified
38Report Preparation & PresentationDownload
Verified
39 Multi Dimentional ScalingDownload
Verified
40Conjoint AnalysisDownload
Verified


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