Modules / Lectures
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Sl.No Chapter Name MP4 Download
1Lecture 01 : CMR: The Strategic ImperativeDownload
2Lecture 02 : CMR: The Strategic Imperative (Contd.)Download
3Lecture 03 : CMR: The Strategic Imperative (Contd.)Download
4Lecture 04 : CMR: The Strategic Imperative (Contd.)Download
5Lecture 05 : Co - CreationDownload
6Lecture 06: Co-creation (Contd.)Download
7Lecture 07: Co-creation (Contd.)Download
8Lecture 08: Building Customer RelationshipsDownload
9Lecture 09: Building Customer Relationships (Contd.)Download
10Lecture 10: Building Customer Relationships (Contd.)Download
11Lecture 11: Building Customer Relationships (Contd.)Download
12Lecture 12: Building Customer Relationships (Contd.)Download
13Lecture 13: Building Customer Relationships (Contd.)Download
14Lecture 14: Economics of CRMDownload
15Lecture 15: Economics of CRM (Contd.)Download
16Lecture 16: Economics of CRM (Contd.)Download
17Lecture 17: Economics of CRM (Contd.)Download
18Lecture 18: Economics of CRM (Contd.)Download
19Lecture 19: Economics of CRM (Contd.)Download
20Lecture 20: Economics of CRM (Contd.)Download
21Lecture 21: Social CRMDownload
22Lecture 22: Social CRM (Contd.)Download
23Lecture 23: Social CRM (Contd.)Download
24Lecture 24: Tchibo Case StudyDownload
25Lecture 25: Tchibo Case Study (Contd.)Download
26Lecture 26: Customer Equity in CRMDownload
27Lecture 27: Customer Equity in CRM (Contd.)Download
28Lecture 28: CRM in B2C MarketsDownload
29Lecture 29: CRM in B2C Markets (Contd.)Download
30Lecture 30: CRM in B2C Markets (Contd.)Download
31Lecture 31: CRM in B2C Markets (Contd.)Download
32Lecture 32: CRM in B2B MarketsDownload
33Lecture 33: CRM in B2B Markets (Contd.)Download
34Lecture 34: CRM in B2B Markets (Contd.)Download
35Lecture 35: CRM in B2B Markets (Contd.)Download
36Lecture 36: eCRM: Components and StrategiesDownload
37Lecture 37: eCRM: Components and Strategies (Contd.)Download
38Lecture 38: eCRM: Components and Strategies (Contd.)Download
39Lecture 39: Contact Centres for CRMDownload
40Lecture 40: Contact Centres for CRM (Contd.)Download
41Lecture 41: Global CRMDownload
42Lecture 42: Global CRM (Contd.)Download

Sl.No Chapter Name English
1Lecture 01 : CMR: The Strategic ImperativeDownload
Verified
2Lecture 02 : CMR: The Strategic Imperative (Contd.)Download
Verified
3Lecture 03 : CMR: The Strategic Imperative (Contd.)Download
Verified
4Lecture 04 : CMR: The Strategic Imperative (Contd.)Download
Verified
5Lecture 05 : Co - CreationDownload
Verified
6Lecture 06: Co-creation (Contd.)Download
Verified
7Lecture 07: Co-creation (Contd.)Download
Verified
8Lecture 08: Building Customer RelationshipsDownload
Verified
9Lecture 09: Building Customer Relationships (Contd.)Download
Verified
10Lecture 10: Building Customer Relationships (Contd.)Download
Verified
11Lecture 11: Building Customer Relationships (Contd.)Download
Verified
12Lecture 12: Building Customer Relationships (Contd.)Download
Verified
13Lecture 13: Building Customer Relationships (Contd.)Download
Verified
14Lecture 14: Economics of CRMDownload
Verified
15Lecture 15: Economics of CRM (Contd.)Download
Verified
16Lecture 16: Economics of CRM (Contd.)Download
Verified
17Lecture 17: Economics of CRM (Contd.)Download
Verified
18Lecture 18: Economics of CRM (Contd.)Download
Verified
19Lecture 19: Economics of CRM (Contd.)Download
Verified
20Lecture 20: Economics of CRM (Contd.)Download
Verified
21Lecture 21: Social CRMPDF unavailable
22Lecture 22: Social CRM (Contd.)PDF unavailable
23Lecture 23: Social CRM (Contd.)PDF unavailable
24Lecture 24: Tchibo Case StudyPDF unavailable
25Lecture 25: Tchibo Case Study (Contd.)PDF unavailable
26Lecture 26: Customer Equity in CRMPDF unavailable
27Lecture 27: Customer Equity in CRM (Contd.)PDF unavailable
28Lecture 28: CRM in B2C MarketsPDF unavailable
29Lecture 29: CRM in B2C Markets (Contd.)PDF unavailable
30Lecture 30: CRM in B2C Markets (Contd.)PDF unavailable
31Lecture 31: CRM in B2C Markets (Contd.)PDF unavailable
32Lecture 32: CRM in B2B MarketsPDF unavailable
33Lecture 33: CRM in B2B Markets (Contd.)PDF unavailable
34Lecture 34: CRM in B2B Markets (Contd.)PDF unavailable
35Lecture 35: CRM in B2B Markets (Contd.)PDF unavailable
36Lecture 36: eCRM: Components and StrategiesPDF unavailable
37Lecture 37: eCRM: Components and Strategies (Contd.)PDF unavailable
38Lecture 38: eCRM: Components and Strategies (Contd.)PDF unavailable
39Lecture 39: Contact Centres for CRMPDF unavailable
40Lecture 40: Contact Centres for CRM (Contd.)PDF unavailable
41Lecture 41: Global CRMPDF unavailable
42Lecture 42: Global CRM (Contd.)PDF unavailable


Sl.No Language Book link
1EnglishNot Available
2BengaliNot Available
3GujaratiNot Available
4HindiNot Available
5KannadaNot Available
6MalayalamNot Available
7MarathiNot Available
8TamilNot Available
9TeluguNot Available