Modules / Lectures


New Assignments
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noc19_mg09_Assignment1noc19_mg09_Assignment1
noc19_mg09_Assignment2noc19_mg09_Assignment2
noc19_mg09_Assignment3noc19_mg09_Assignment3
noc19_mg09_Assignment4noc19_mg09_Assignment4
noc19_mg09_Assignment5noc19_mg09_Assignment5


Sl.No Chapter Name MP4 Download
1Lecture 1: IntroductionDownload
2Lecture 2: Why Study Services Marketing Management?Download
3Lecture 3:The Service SystemDownload
4Lecture 4: Characteristics of ServicesDownload
5Lecture 5: Understanding the Macro-Environment - IDownload
6Lecture 6: Understanding the Macro-Environment - IIDownload
7Lecture 7: Understanding the Macro-Environment - III and Understanding the Micro-Environment - IDownload
8Lecture 8:Understanding the Micro-Environment - IIDownload
9Lecture 9: Services Marketing ProcessDownload
10Lecture 10: Exploring Marketing Oppurtunities - IDownload
11Lecture 11: Exploring Marketing Oppurtunities - IIDownload
12Lecture 12: Segmenting the Market, Targeting and PositioningDownload
13Lecture 13: Services Marketing ResearchDownload
14Lecture 14: Understanding Consumer BehaviourDownload
15Lecture 15: New Service DevelopmentDownload
16Lecture 16: The Service ProductDownload
17Lecture 17: Service Quality - IDownload
18Lecture 18: Service Quality - IIDownload
19Lecture 19: Download
20Lecture 20: Designing the Service Process - IIDownload
21Lecture 21: Developing Service PersonnelDownload
22 Lecture 22: Educating CustomersDownload
23Lecture 23: Managing Service Delivery ChannelsDownload
24Lecture 24: Managing Channel ConflictDownload
25Lecture 25: Managing Demand and Capacity - IDownload
26Lecture 26: Managing Demand and Capacity - IIDownload
27Lecture 27: Designing the Physical EvidenceDownload
28Lecture 28: Managing Integrated Marketing Communications - IDownload
29Lecture 29: Managing Integrated Marketing Communications - IIDownload
30Lecture 30: Pricing the ServiceDownload
31Lecture 31: Managing CustomersDownload
32Lecture 32: Managing Service RecoveryDownload
33Lecture 33: Providing Service GuaranteesDownload
34Lecture 34: Consumer ProtectionDownload
35Lecture 35: Case Study - IDownload
36Lecture 36 : Case Study - IIDownload
37Lecture 37: Case Study - IIIDownload
38Lecture 38: Case Study - IVDownload
39Lecture 39 : Case Study - VDownload

Sl.No Chapter Name English
1Lecture 1: IntroductionDownload
Verified
2Lecture 2: Why Study Services Marketing Management?Download
Verified
3Lecture 3:The Service SystemDownload
Verified
4Lecture 4: Characteristics of ServicesDownload
Verified
5Lecture 5: Understanding the Macro-Environment - IDownload
Verified
6Lecture 6: Understanding the Macro-Environment - IIDownload
Verified
7Lecture 7: Understanding the Macro-Environment - III and Understanding the Micro-Environment - IDownload
Verified
8Lecture 8:Understanding the Micro-Environment - IIDownload
Verified
9Lecture 9: Services Marketing ProcessDownload
Verified
10Lecture 10: Exploring Marketing Oppurtunities - IDownload
Verified
11Lecture 11: Exploring Marketing Oppurtunities - IIDownload
Verified
12Lecture 12: Segmenting the Market, Targeting and PositioningDownload
Verified
13Lecture 13: Services Marketing ResearchDownload
Verified
14Lecture 14: Understanding Consumer BehaviourDownload
Verified
15Lecture 15: New Service DevelopmentDownload
Verified
16Lecture 16: The Service ProductDownload
Verified
17Lecture 17: Service Quality - IDownload
Verified
18Lecture 18: Service Quality - IIDownload
Verified
19Lecture 19: Download
Verified
20Lecture 20: Designing the Service Process - IIDownload
Verified
21Lecture 21: Developing Service PersonnelDownload
Verified
22 Lecture 22: Educating CustomersDownload
Verified
23Lecture 23: Managing Service Delivery ChannelsDownload
Verified
24Lecture 24: Managing Channel ConflictDownload
Verified
25Lecture 25: Managing Demand and Capacity - IDownload
Verified
26Lecture 26: Managing Demand and Capacity - IIDownload
Verified
27Lecture 27: Designing the Physical EvidenceDownload
Verified
28Lecture 28: Managing Integrated Marketing Communications - IDownload
Verified
29Lecture 29: Managing Integrated Marketing Communications - IIDownload
Verified
30Lecture 30: Pricing the ServiceDownload
Verified
31Lecture 31: Managing CustomersDownload
Verified
32Lecture 32: Managing Service RecoveryDownload
Verified
33Lecture 33: Providing Service GuaranteesDownload
Verified
34Lecture 34: Consumer ProtectionDownload
Verified
35Lecture 35: Case Study - IDownload
Verified
36Lecture 36 : Case Study - IIDownload
Verified
37Lecture 37: Case Study - IIIDownload
Verified
38Lecture 38: Case Study - IVDownload
Verified
39Lecture 39 : Case Study - VDownload
Verified
Sl.No Chapter Name Hindi
1Lecture 1: IntroductionDownload
2Lecture 2: Why Study Services Marketing Management?Download
3Lecture 3:The Service SystemDownload
4Lecture 4: Characteristics of ServicesDownload
5Lecture 5: Understanding the Macro-Environment - IDownload
6Lecture 6: Understanding the Macro-Environment - IIDownload
7Lecture 7: Understanding the Macro-Environment - III and Understanding the Micro-Environment - IDownload
8Lecture 8:Understanding the Micro-Environment - IIDownload
9Lecture 9: Services Marketing ProcessDownload
10Lecture 10: Exploring Marketing Oppurtunities - IDownload
11Lecture 11: Exploring Marketing Oppurtunities - IIDownload
12Lecture 12: Segmenting the Market, Targeting and PositioningDownload
13Lecture 13: Services Marketing ResearchDownload
14Lecture 14: Understanding Consumer BehaviourDownload
15Lecture 15: New Service DevelopmentDownload
16Lecture 16: The Service ProductDownload
17Lecture 17: Service Quality - IDownload
18Lecture 18: Service Quality - IIDownload
19Lecture 19: Download
20Lecture 20: Designing the Service Process - IIDownload
21Lecture 21: Developing Service PersonnelDownload
22 Lecture 22: Educating CustomersDownload
23Lecture 23: Managing Service Delivery ChannelsDownload
24Lecture 24: Managing Channel ConflictDownload
25Lecture 25: Managing Demand and Capacity - IDownload
26Lecture 26: Managing Demand and Capacity - IIDownload
27Lecture 27: Designing the Physical EvidenceDownload
28Lecture 28: Managing Integrated Marketing Communications - IDownload
29Lecture 29: Managing Integrated Marketing Communications - IIDownload
30Lecture 30: Pricing the ServiceDownload
31Lecture 31: Managing CustomersDownload
32Lecture 32: Managing Service RecoveryDownload
33Lecture 33: Providing Service GuaranteesDownload
34Lecture 34: Consumer ProtectionDownload
35Lecture 35: Case Study - IDownload
36Lecture 36 : Case Study - IIDownload
37Lecture 37: Case Study - IIIDownload
38Lecture 38: Case Study - IVDownload
39Lecture 39 : Case Study - VDownload


Sl.No Language Book link
1EnglishNot Available
2BengaliNot Available
3GujaratiNot Available
4HindiNot Available
5KannadaNot Available
6MalayalamNot Available
7MarathiNot Available
8TamilNot Available
9TeluguNot Available