Modules / Lectures


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Sl.No Chapter Name MP4 Download
1Lecture 1: Introduction to Consumer BehaviourDownload
2Lecture 2:The Changing Patterns of Consumer BehaviourDownload
3Lecture 3: Dimensions of ConsumerismDownload
4Lecture 4: Use of Market Segmentation in Consumer BehaviourDownload
5Lecture 5: Process of MotivationDownload
6Lecture 6: Theories of MotivationDownload
7Lecture 7: Consumer InvolvementDownload
8Lecture 8: Case Study on Motivation and InvolvementDownload
9Lecture 9: Concept and Levels of PerceptionDownload
10Lecture 10: Process of PerceptionDownload
11Lecture 11: Theories of Personality - IDownload
12Lecture 12: Theories of Personality - IIDownload
13Lecture 13: Brand Personality & Self conceptDownload
14Lecture 14: Theories of LearningDownload
15Lecture 15: Attitude Formation - IDownload
16Lecture 16: Attitude Formation - IIDownload
17Lecture 17: Changing AttitudeDownload
18Lecture 18: Exercise on Attitude Formation and ChangeDownload
19Lecture 19: ValuesDownload
20Lecture 20: AIO ClassificationDownload
21Lecture 21: VALS - I TypologyDownload
22Lecture 22: VALS - TM TypologyDownload
23Lecture 23: Download
24Lecture 24: Download
25Lecture 25: Group Influences on ConsumptionDownload
26Lecture 26: Role of Celebrity EndorsementDownload
27Lecture 27: Concept of Family & Family Life CycleDownload
28Lecture 28: Family Buying DecisionsDownload
29Lecture 29: Diffusion of Innovations - IDownload
30Lecture 30: Diffusion of Innovations - IIDownload
31Lecture 31: Influencing Factors for Adoption and Opinion LeadershipDownload
32Lecture 32: Consumer Decision MakingDownload
33Lecture 33: Consumer Black Box ModelDownload
34Lecture 34: Models of Consumer Behaviour - IDownload
35Lecture 35: Models of Consumer Behaviour - IIDownload
36Lecture 36: Models of Consumer Behaviour - IIIDownload
37Lecture 37: Models of Consumer Behaviour - IVDownload
38Lecture 38 : Organisational Buying Behaviour -IDownload
39Lecture 39 : Organisational Buying Behaviour -IIDownload
40Lecture 40: Dimensions of Consumer ResearchDownload

Sl.No Chapter Name English
1Lecture 1: Introduction to Consumer BehaviourDownload
Verified
2Lecture 2:The Changing Patterns of Consumer BehaviourDownload
Verified
3Lecture 3: Dimensions of ConsumerismDownload
Verified
4Lecture 4: Use of Market Segmentation in Consumer BehaviourDownload
Verified
5Lecture 5: Process of MotivationDownload
Verified
6Lecture 6: Theories of MotivationDownload
Verified
7Lecture 7: Consumer InvolvementDownload
Verified
8Lecture 8: Case Study on Motivation and InvolvementDownload
Verified
9Lecture 9: Concept and Levels of PerceptionDownload
Verified
10Lecture 10: Process of PerceptionDownload
Verified
11Lecture 11: Theories of Personality - IDownload
To be verified
12Lecture 12: Theories of Personality - IIDownload
To be verified
13Lecture 13: Brand Personality & Self conceptDownload
To be verified
14Lecture 14: Theories of LearningDownload
To be verified
15Lecture 15: Attitude Formation - IDownload
To be verified
16Lecture 16: Attitude Formation - IIDownload
To be verified
17Lecture 17: Changing AttitudeDownload
To be verified
18Lecture 18: Exercise on Attitude Formation and ChangeDownload
To be verified
19Lecture 19: ValuesDownload
To be verified
20Lecture 20: AIO ClassificationDownload
To be verified
21Lecture 21: VALS - I TypologyDownload
To be verified
22Lecture 22: VALS - TM TypologyDownload
To be verified
23Lecture 23: Download
To be verified
24Lecture 24: Download
To be verified
25Lecture 25: Group Influences on ConsumptionDownload
To be verified
26Lecture 26: Role of Celebrity EndorsementDownload
To be verified
27Lecture 27: Concept of Family & Family Life CycleDownload
To be verified
28Lecture 28: Family Buying DecisionsDownload
To be verified
29Lecture 29: Diffusion of Innovations - IDownload
To be verified
30Lecture 30: Diffusion of Innovations - IIDownload
To be verified
31Lecture 31: Influencing Factors for Adoption and Opinion LeadershipDownload
To be verified
32Lecture 32: Consumer Decision MakingDownload
To be verified
33Lecture 33: Consumer Black Box ModelDownload
To be verified
34Lecture 34: Models of Consumer Behaviour - IDownload
To be verified
35Lecture 35: Models of Consumer Behaviour - IIDownload
To be verified
36Lecture 36: Models of Consumer Behaviour - IIIDownload
To be verified
37Lecture 37: Models of Consumer Behaviour - IVDownload
To be verified
38Lecture 38 : Organisational Buying Behaviour -IDownload
To be verified
39Lecture 39 : Organisational Buying Behaviour -IIDownload
To be verified
40Lecture 40: Dimensions of Consumer ResearchDownload
To be verified


Sl.No Language Book link
1EnglishNot Available
2BengaliNot Available
3GujaratiNot Available
4HindiNot Available
5KannadaNot Available
6MalayalamNot Available
7MarathiNot Available
8TamilNot Available
9TeluguNot Available