Modules / Lectures
Module NameDownloadDescriptionDownload Size
Week 1Assignment 1Assignment 110 kb
Week 1Week 1 Assignment SolutionWeek 1 Assignment Solution14 kb
Week 2Assignment 2Assignment 238 kb
Week 2Week 2 Assignment SolutionWeek 2 Assignment Solution25 kb
Week 3Assignment 3Assignment 324 kb
Week 3Week 3 Assignment SolutionWeek 3 Assignment Solution9 kb
Week 4Assignment 4Assignment 48 kb
Week 4Week 4 Assignment SolutionWeek 4 Assignment Solution245 kb
Week 5Assignment 5Assignment 59 kb
Week 5Week 5 Assignment SolutionWeek 5 Assignment Solution250 kb
Week 6Assignment 6Assignment 653 kb
Week 6Week 6 Assignment SolutionWeek 6 Assignment Solution262 kb
Week 7Assignment 7Assignment 79 kb
Week 7Week 7 Assignment SolutionWeek 7 Assignment Solution192 kb
Week 8Assignment 8Assignment 838 kb
Week 8Week 8 Assignment SolutionWeek 8 Assignment Solution249 kb

New Assignments
Module NameDownload

Sl.No Chapter Name MP4 Download Transcript Download
1Lecture 1: Introduction to Consumer BehaviourDownloadPDF unavailable
2Lecture 2:The Changing Patterns of Consumer BehaviourDownloadPDF unavailable
3Lecture 3: Dimensions of ConsumerismDownloadPDF unavailable
4Lecture 4: Use of Market Segmentation in Consumer BehaviourDownloadPDF unavailable
5Lecture 5: Process of MotivationDownloadPDF unavailable
6Lecture 6: Theories of MotivationDownloadPDF unavailable
7Lecture 7: Consumer InvolvementDownloadPDF unavailable
8Lecture 8: Case Study on Motivation and InvolvementDownloadPDF unavailable
9Lecture 9: Concept and Levels of PerceptionDownloadPDF unavailable
10Lecture 10: Process of PerceptionDownloadPDF unavailable
11Lecture 11: Theories of Personality - IDownloadPDF unavailable
12Lecture 12: Theories of Personality - IIDownloadPDF unavailable
13Lecture 13: Brand Personality & Self conceptDownloadPDF unavailable
14Lecture 14: Theories of LearningDownloadPDF unavailable
15Lecture 15: Attitude Formation - IDownloadPDF unavailable
16Lecture 16: Attitude Formation - IIDownloadPDF unavailable
17Lecture 17: Changing AttitudeDownloadPDF unavailable
18Lecture 18: Exercise on Attitude Formation and ChangeDownloadPDF unavailable
19Lecture 19: ValuesDownloadPDF unavailable
20Lecture 20: AIO ClassificationDownloadPDF unavailable
21Lecture 21: VALS - I TypologyDownloadPDF unavailable
22Lecture 22: VALS - TM TypologyDownloadPDF unavailable
23Lecture 23: DownloadPDF unavailable
24Lecture 24: DownloadPDF unavailable
25Lecture 25: Group Influences on ConsumptionDownloadPDF unavailable
26Lecture 26: Role of Celebrity EndorsementDownloadPDF unavailable
27Lecture 27: Concept of Family & Family Life CycleDownloadPDF unavailable
28Lecture 28: Family Buying DecisionsDownloadPDF unavailable
29Lecture 29: Diffusion of Innovations - IDownloadPDF unavailable
30Lecture 30: Diffusion of Innovations - IIDownloadPDF unavailable
31Lecture 31: Influencing Factors for Adoption and Opinion LeadershipDownloadPDF unavailable
32Lecture 32: Consumer Decision MakingDownloadPDF unavailable
33Lecture 33: Consumer Black Box ModelDownloadPDF unavailable
34Lecture 34: Models of Consumer Behaviour - IDownloadPDF unavailable
35Lecture 35: Models of Consumer Behaviour - IIDownloadPDF unavailable
36Lecture 36: Models of Consumer Behaviour - IIIDownloadPDF unavailable
37Lecture 37: Models of Consumer Behaviour - IVDownloadPDF unavailable
38Lecture 38 : Organisational Buying Behaviour -IDownloadPDF unavailable
39Lecture 39 : Organisational Buying Behaviour -IIDownloadPDF unavailable
40Lecture 40: Dimensions of Consumer ResearchDownloadPDF unavailable