Modules / Lectures
Module NameDownload
Module NameDownloadDescriptionDownload Size
Introduction to the Study of Consumer BehaviourSelf EvaluationPlease see all questions attached with the last module.25
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.11
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.10
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.51
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.19
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.26
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.24
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.390
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.390
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.390
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.390
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.390
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.390
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.390
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.191
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.191
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.191
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.191
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.191
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.191
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.191
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.191
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.191
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.46

Sl.No Chapter Name English
1Introduction to the Study of Consumer BehaviourPDF unavailable
2Introduction to the Study of Consumer Behaviour (Contd.)PDF unavailable
3Market Research and Consumer BehaviourPDF unavailable
4Market Research and Consumer Behaviour (Contd.)PDF unavailable
5Market Segmentation and PositioningPDF unavailable
6Market Segmentation and Positioning (Contd.)PDF unavailable
7The Consumer Decision Making ProcessPDF unavailable
8The Consumer Decision Making Process (Contd.)PDF unavailable
9Models of Consumers and Models of Consumer BehaviourPDF unavailable
10Models of Consumers and Models of Consumer Behaviour (Contd.)PDF unavailable
11Models of Consumers and Models of Consumer Behaviour (Contd. )PDF unavailable
12Models of Consumers and Models of Consumer Behaviour ( Contd.)PDF unavailable
13Consumer Needs and Motivation, Emotions and Mood, Consumer InvolvementPDF unavailable
14Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd.)PDF unavailable
15Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. )PDF unavailable
16Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement ( Contd.)PDF unavailable
17Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. )PDF unavailable
18Consumer LearningPDF unavailable
19Consumer Learning (Contd.)PDF unavailable
20Consumer Learning (Contd. )PDF unavailable
21Consumer Learning ( Contd. )PDF unavailable
22Personality, Self Concept and Self ImagePDF unavailable
23Personality, Self Concept and Self Image (Contd.)PDF unavailable
24Consumer Perception, Risk and ImageryPDF unavailable
25Consumer Perception, Risk and Imagery (Contd.)PDF unavailable
26Consumer Perception, Risk and Imagery (Contd. )PDF unavailable
27Consumer AttitudesPDF unavailable
28Consumer Attitudes (Contd.)PDF unavailable
29Consumer Attitudes ( Contd.)PDF unavailable
30Consumer CommunicationPDF unavailable
31Consumer Communication (Contd.)PDF unavailable
32Consumer Groups and Reference GroupsPDF unavailable
33Family and Family Life CyclePDF unavailable
34Social Class and Mobility, Lifestyle AnalysisPDF unavailable
35Culture, Sub-Culture and Cross-CulturePDF unavailable
36Culture, Sub-Culture and Cross-Culture (Contd.)PDF unavailable
37Interpersonal Communication and InfluencePDF unavailable
38Opinion LeadershipPDF unavailable
39Diffusion of InnovationPDF unavailable
40Diffusion of Innovation (Contd.)PDF unavailable


Sl.No Language Book link
1EnglishNot Available
2BengaliNot Available
3GujaratiNot Available
4HindiNot Available
5KannadaNot Available
6MalayalamNot Available
7MarathiNot Available
8TamilNot Available
9TeluguNot Available