Modules / Lectures
Module NameDownload
Module NameDownloadDescriptionDownload Size
Introduction to the Study of Consumer BehaviourSelf EvaluationPlease see all questions attached with the last module.25
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.11
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.10
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.51
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.19
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.26
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.24
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.390
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.390
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.390
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.390
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.390
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.390
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.390
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.191
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.191
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.191
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.191
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.191
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.191
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.191
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.191
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.191
Diffusion of InnovationSelf EvaluationThis is questionnaire that covers all the modules and could be attempted after listening to all the full course.46

Sl.No Chapter Name English
1Introduction to the Study of Consumer BehaviourDownload
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2Introduction to the Study of Consumer Behaviour (Contd.)Download
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3Market Research and Consumer BehaviourDownload
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4Market Research and Consumer Behaviour (Contd.)Download
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5Market Segmentation and PositioningDownload
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6Market Segmentation and Positioning (Contd.)Download
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7The Consumer Decision Making ProcessDownload
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8The Consumer Decision Making Process (Contd.)Download
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9Models of Consumers and Models of Consumer BehaviourDownload
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10Models of Consumers and Models of Consumer Behaviour (Contd.)Download
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11Models of Consumers and Models of Consumer Behaviour (Contd. )Download
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12Models of Consumers and Models of Consumer Behaviour ( Contd.)Download
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13Consumer Needs and Motivation, Emotions and Mood, Consumer InvolvementDownload
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14Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd.)Download
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15Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. )Download
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16Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement ( Contd.)Download
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17Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. )Download
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18Consumer LearningDownload
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19Consumer Learning (Contd.)Download
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20Consumer Learning (Contd. )Download
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21Consumer Learning ( Contd. )Download
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22Personality, Self Concept and Self ImageDownload
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23Personality, Self Concept and Self Image (Contd.)Download
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24Consumer Perception, Risk and ImageryDownload
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25Consumer Perception, Risk and Imagery (Contd.)Download
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26Consumer Perception, Risk and Imagery (Contd. )Download
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27Consumer AttitudesDownload
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28Consumer Attitudes (Contd.)Download
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29Consumer Attitudes ( Contd.)Download
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30Consumer CommunicationPDF unavailable
31Consumer Communication (Contd.)PDF unavailable
32Consumer Groups and Reference GroupsPDF unavailable
33Family and Family Life CyclePDF unavailable
34Social Class and Mobility, Lifestyle AnalysisDownload
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35Culture, Sub-Culture and Cross-CulturePDF unavailable
36Culture, Sub-Culture and Cross-Culture (Contd.)PDF unavailable
37Interpersonal Communication and InfluenceDownload
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38Opinion LeadershipDownload
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39Diffusion of InnovationDownload
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40Diffusion of Innovation (Contd.)Download
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2BengaliNot Available
3GujaratiNot Available
4HindiNot Available
5KannadaNot Available
6MalayalamNot Available
7MarathiNot Available
8TamilNot Available
9TeluguNot Available