Modules / Lectures


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Sl.No Chapter Name English
1Brief Recap of Basic Concepts from Marketing Management 1PDF unavailable
2Brief Recap of Basic Concepts from Marketing Management 1- IIPDF unavailable
3Product - An Important Component of the 4PPDF unavailable
4New Product DevelopmentPDF unavailable
5New Product Development - IIPDF unavailable
6Entreprenuerial MarketingPDF unavailable
7Screening New Product Ideas PDF unavailable
8Diffusion of InnovationPDF unavailable
9Product Life Cycle and Introduction to StrategyPDF unavailable
10Strategy for New Product IntroductionPDF unavailable
11Strategy for New Product Introduction - IIPDF unavailable
12Marketing Strategies for Different Stages in PLCPDF unavailable
13Introduction to Brand, Branding and Brand EquityPDF unavailable
14Strategic Brand Management ProcessPDF unavailable
15Brand Building IPDF unavailable
16Brand Building IIPDF unavailable
17Secondary Associations of a Brand and Advantages of BrandPDF unavailable
18Measuring Brand Equity and other Brand Related ConstructsPDF unavailable
19Global Dimensions of BrandsPDF unavailable
20Brand Message and Advantage of BrandPDF unavailable
21Branding StrategiesPDF unavailable
22Branding Strategies IIPDF unavailable
23Strategic Brand ManagementPDF unavailable
24Creating a Powerful BrandPDF unavailable
25Introduction to PricingPDF unavailable
26Considerations for Setting the PricePDF unavailable
27Determing the Demand and Cost EstimationPDF unavailable
28Cost Estimation and Break Even AnalysisPDF unavailable
29Different Methods of PricingPDF unavailable
30Different Methods of Pricing IIPDF unavailable
31Introduction to DistributionPDF unavailable
32Types of Channel and their DynamicsPDF unavailable
33Different Channel Options PDF unavailable
34Integrated Marketing Channel PDF unavailable
35Retailing and WholesalingPDF unavailable
36Retailing and Wholesaling IIPDF unavailable
37Retail Marketing ManagementPDF unavailable
38Choosing Retail Location and LayoutPDF unavailable
39Introduction to Integrated Marketing CommunicationsPDF unavailable
40Models of CommunicationPDF unavailable
41Designing and Implementing Marketing CommunicationPDF unavailable
42Digital Marketing CommunicationPDF unavailable
43Introduction to Services MarketingPDF unavailable
44Characteristics of Services PDF unavailable
45Failure of Service and SolutionsPDF unavailable
46Service QualityPDF unavailable
47Recap of Important Concepts IPDF unavailable
48Recap of Important Concepts IIPDF unavailable


Sl.No Language Book link
1EnglishNot Available
2BengaliNot Available
3GujaratiNot Available
4HindiNot Available
5KannadaNot Available
6MalayalamNot Available
7MarathiNot Available
8TamilNot Available
9TeluguNot Available