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Sl.No Chapter Name MP4 Download
1Defining MarketingDownload
2Core Concepts in MarketingDownload
3Case StudiesDownload
4Marketing of ServicesDownload
5Evolution of MarketingDownload
6Contemporary Issues in Modern Marketing PracticesDownload
7Introduction to Competitor AnalysisDownload
8Marketing ObjectivesDownload
9Strategy and Core CompetencyDownload
10PESTEL FrameworkDownload
11Competitive AnalysisDownload
12Case StudyDownload
13Introduction To Marketing Information SystemDownload
14Components of a Marketing Information SystemDownload
15Marketing Research ProcessDownload
16MDP and MRPDownload
17Exploratory ResearchDownload
18Exploratory Research - ContinuedDownload
19Causal ResearchDownload
20Measurment and Scaling Download
21Questionnaire and SamplingDownload
22Sampling TechniquesDownload
23Data Collection, Preparation and AnalysisDownload
24Multivariate Data AnalysisDownload
25Introduction to Consumer Behviour and Need RecognitionDownload
26Information SearchDownload
27Socio-Cultural Influences on the Consumer Buying ProcessDownload
28Psychological Influences on Consumer Buying ProcessDownload
29Evaluation of AlternativesDownload
30Purchase and Post Purchase EvaluationDownload
31Service ConsumptionDownload
32Structural Models of Attitude Download
33Industrial Buyer Behaviour I Download
34Industrial Buyer Behaviour IIDownload
35Industrial Marketing Program and Buying Process Download
36Three Dimension of Industrial Buyer BehaviourDownload
37Consumer Decision-Making Process RevisitedDownload
38Identifying and Choosing OppurtunitiesDownload
39Market SegmentationDownload
40Market Segmentation - IIDownload
41Segmentation and TargetingDownload
42Segmentationa and Post Segmentation StrategiesDownload
43Introduction to Marketing StrategyDownload
44PositioningDownload
45Segmentation and Targeting in B2B MarketDownload
46Crafting the Positioning and Branding EffectivelyDownload

Sl.No Chapter Name English
1Defining MarketingDownload
Verified
2Core Concepts in MarketingDownload
Verified
3Case StudiesDownload
Verified
4Marketing of ServicesDownload
Verified
5Evolution of MarketingDownload
Verified
6Contemporary Issues in Modern Marketing PracticesDownload
Verified
7Introduction to Competitor AnalysisDownload
Verified
8Marketing ObjectivesDownload
Verified
9Strategy and Core CompetencyDownload
Verified
10PESTEL FrameworkDownload
Verified
11Competitive AnalysisDownload
Verified
12Case StudyDownload
Verified
13Introduction To Marketing Information SystemDownload
Verified
14Components of a Marketing Information SystemDownload
Verified
15Marketing Research ProcessDownload
Verified
16MDP and MRPDownload
Verified
17Exploratory ResearchDownload
Verified
18Exploratory Research - ContinuedDownload
Verified
19Causal ResearchDownload
Verified
20Measurment and Scaling Download
Verified
21Questionnaire and SamplingDownload
Verified
22Sampling TechniquesDownload
Verified
23Data Collection, Preparation and AnalysisDownload
Verified
24Multivariate Data AnalysisDownload
Verified
25Introduction to Consumer Behviour and Need RecognitionDownload
Verified
26Information SearchDownload
Verified
27Socio-Cultural Influences on the Consumer Buying ProcessDownload
Verified
28Psychological Influences on Consumer Buying ProcessDownload
Verified
29Evaluation of AlternativesDownload
Verified
30Purchase and Post Purchase EvaluationDownload
Verified
31Service ConsumptionDownload
Verified
32Structural Models of Attitude Download
Verified
33Industrial Buyer Behaviour I Download
Verified
34Industrial Buyer Behaviour IIDownload
Verified
35Industrial Marketing Program and Buying Process Download
Verified
36Three Dimension of Industrial Buyer BehaviourDownload
Verified
37Consumer Decision-Making Process RevisitedDownload
Verified
38Identifying and Choosing OppurtunitiesDownload
Verified
39Market SegmentationDownload
Verified
40Market Segmentation - IIDownload
Verified
41Segmentation and TargetingDownload
Verified
42Segmentationa and Post Segmentation StrategiesDownload
Verified
43Introduction to Marketing StrategyDownload
Verified
44PositioningDownload
Verified
45Segmentation and Targeting in B2B MarketDownload
Verified
46Crafting the Positioning and Branding EffectivelyDownload
Verified
Sl.No Chapter Name Tamil
1Defining MarketingDownload
2Core Concepts in MarketingDownload
3Case StudiesDownload
4Marketing of ServicesDownload
5Evolution of MarketingDownload
6Contemporary Issues in Modern Marketing PracticesDownload
7Introduction to Competitor AnalysisDownload
8Marketing ObjectivesDownload
9Strategy and Core CompetencyDownload
10PESTEL FrameworkDownload
11Competitive AnalysisDownload
12Case StudyDownload
13Introduction To Marketing Information SystemDownload
14Components of a Marketing Information SystemDownload
15Marketing Research ProcessDownload
16MDP and MRPDownload
17Exploratory ResearchDownload
18Exploratory Research - ContinuedDownload
19Causal ResearchDownload
20Measurment and Scaling Download
21Questionnaire and SamplingDownload
22Sampling TechniquesDownload
23Data Collection, Preparation and AnalysisDownload
24Multivariate Data AnalysisDownload
25Introduction to Consumer Behviour and Need RecognitionDownload
26Information SearchDownload
27Socio-Cultural Influences on the Consumer Buying ProcessDownload
28Psychological Influences on Consumer Buying ProcessDownload
29Evaluation of AlternativesDownload
30Purchase and Post Purchase EvaluationDownload
31Service ConsumptionDownload
32Structural Models of Attitude Download
33Industrial Buyer Behaviour I Download
34Industrial Buyer Behaviour IIDownload
35Industrial Marketing Program and Buying Process Download
36Three Dimension of Industrial Buyer BehaviourDownload
37Consumer Decision-Making Process RevisitedDownload
38Identifying and Choosing OppurtunitiesDownload
39Market SegmentationDownload
40Market Segmentation - IIDownload
41Segmentation and TargetingDownload
42Segmentationa and Post Segmentation StrategiesDownload
43Introduction to Marketing StrategyDownload
44PositioningDownload
45Segmentation and Targeting in B2B MarketDownload
46Crafting the Positioning and Branding EffectivelyDownload


Sl.No Language Book link
1EnglishDownload
2BengaliNot Available
3GujaratiNot Available
4HindiNot Available
5KannadaNot Available
6MalayalamNot Available
7MarathiNot Available
8TamilNot Available
9TeluguNot Available