Modules / Lectures
Module NameDownloadDescriptionDownload Size
Introduction to MarketingAssignment1Assignment1 with solution271 kb
Introduction to MarketingAssignment1Assignment1316 kb
Scanning the Business EnvironmentAssignment2Assignment2150 kb
Capturing Market InsightsAssignment3Assignment3278 kb
Analyzing the Buyer BehaviourAssignment4Assignment4240 kb
Analyzing the Buyer BehaviourAssignment 4Assignment 4 with solution232 kb
Analyzing Buyer Behaviour IIAssignment5Assignment5144 kb


New Assignments
Module NameDownload
Assignment-1_noc18_mg30_79Assignment-1_noc18_mg30_79
Assignment-2_noc18_mg30_80Assignment-2_noc18_mg30_80
Assignment-3_noc18_mg30_81Assignment-3_noc18_mg30_81
Assignment-4_noc18_mg30_82Assignment-4_noc18_mg30_82
Assignment-5_noc18_mg30_88Assignment-5_noc18_mg30_88
Assignment-6_noc18_mg30_91Assignment-6_noc18_mg30_91
Assignment-7_noc18_mg30_92Assignment-7_noc18_mg30_92
Assignment-8_noc18_mg30_96Assignment-8_noc18_mg30_96
Assignment-9_noc18_mg30_101Assignment-9_noc18_mg30_101
Week_01_Assignment_01Week_01_Assignment_01
Week_02_Assignment_02Week_02_Assignment_02
Week_03_Assignment_03Week_03_Assignment_03
Week_04_Assignment_04Week_04_Assignment_04
Week_05_Assignment_05Week_05_Assignment_05
Week_06_Assignment_06Week_06_Assignment_06
Week_07_Assignment_07Week_07_Assignment_07
Week_08_Assignment_08Week_08_Assignment_08


Sl.No Chapter Name MP4 Download Transcript Download
1Defining MarketingDownloadDownload
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2Core Concepts in MarketingDownloadDownload
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3Case StudiesDownloadDownload
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4Marketing of ServicesDownloadDownload
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5Evolution of MarketingDownloadDownload
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6Contemporary Issues in Modern Marketing PracticesDownloadDownload
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7Introduction to Competitor AnalysisDownloadDownload
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8Marketing ObjectivesDownloadDownload
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9Strategy and Core CompetencyDownloadDownload
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10PESTEL FrameworkDownloadDownload
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11Competitive AnalysisDownloadDownload
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12Case StudyDownloadDownload
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13Introduction To Marketing Information SystemDownloadDownload
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14Components of a Marketing Information SystemDownloadDownload
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15Marketing Research ProcessDownloadDownload
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16MDP and MRPDownloadDownload
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17Exploratory ResearchDownloadDownload
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18Exploratory Research - ContinuedDownloadDownload
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19Causal ResearchDownloadDownload
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20Measurment and Scaling DownloadDownload
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21Questionnaire and SamplingDownloadDownload
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22Sampling TechniquesDownloadDownload
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23Data Collection, Preparation and AnalysisDownloadDownload
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24Multivariate Data AnalysisDownloadDownload
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25Introduction to Consumer Behviour and Need RecognitionDownloadDownload
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26Information SearchDownloadDownload
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27Socio-Cultural Influences on the Consumer Buying ProcessDownloadDownload
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28Psychological Influences on Consumer Buying ProcessDownloadDownload
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29Evaluation of AlternativesDownloadDownload
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30Purchase and Post Purchase EvaluationDownloadDownload
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31Service ConsumptionDownloadDownload
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32Structural Models of Attitude DownloadDownload
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33Industrial Buyer Behaviour I DownloadDownload
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34Industrial Buyer Behaviour IIDownloadDownload
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35Industrial Marketing Program and Buying Process DownloadDownload
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36Three Dimension of Industrial Buyer BehaviourDownloadDownload
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37Consumer Decision-Making Process RevisitedDownloadDownload
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38Identifying and Choosing OppurtunitiesDownloadDownload
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39Market SegmentationDownloadDownload
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40Market Segmentation - IIDownloadDownload
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41Segmentation and TargetingDownloadDownload
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42Segmentationa and Post Segmentation StrategiesDownloadDownload
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43Introduction to Marketing StrategyDownloadDownload
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44PositioningDownloadDownload
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45Segmentation and Targeting in B2B MarketDownloadDownload
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46Crafting the Positioning and Branding EffectivelyDownloadDownload
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