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Course Co-ordinated by IISc Bangalore
Coordinators
 
Prof. R. Srinivasan
IISc Bangalore

 

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The objective of this course is to enable the student to learn the different aspects of the Strategic Management which has become indispensable in the present day corporate world.

It will expose him to the different stages involved in the Strategic Management Process and also to several case studies.

 


S.No

Topics

Session

I-Introduction

Introduction to Strategic Management, Concept of Corporate Strategy, Strategic Management Process, The 7-S Framework, Corporate Policy and Planning in India

1-6

II-BoDs and Top Management

Board of Directors - Role and Functions, Top Management - Role and Skills, Board Functioning - Indian Context

7-9

III- Environmental Analysis

Environmental Scanning, Industry Analysis, The synthesis of External Factors, External Factors Analysis Summary (EFAS), Internal Scanning, Value Chain Analysis, Synthesis of Internal Factors, Internal Factors Analysis Summary (IFAS)

CASE STUDY I

9-16

IV-Strategy Formulation and Analysis

Strategy Formulation, Strategic Factors Analysis Summary (SFAS) Matrix, Business Strategy, Corporate Strategy, Functional Strategy, Strategic Choice

CASE STUDY II

16-26

V-Strategy Implementation

Strategy Implementation, Organization Structure, Corporate Culture, Diversification, Mergers and Acquisitions

CASE STUDY III

27-28

VI-Evaluation and SIS

Evaluation and Control, Strategic Information Systems

29-31

VII- Other Strategic Issues SMEs and NPOs

Other Strategic Issues, Small and Medium Enterprises, Non- Profit Organizations

32-35

VIII - Summary

Summary

36-37

  1. Marketing Management.


  1. R Srinivasan, Strategic Management - The Indian Context, 3rd Edition, PHI, 2008.

  2. R Srinivasan, Case Studies in Marketing - The Indian Context, 4th Edition, PHI, 2008.


  1. Robert A Pitts an David Lei, Strategic Management, 4th Edition Cengage Learning, 2006.



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