Module NameDownloadDescriptionDownload Size
Introduction To The Study Of Consumer BehaviorLecture NotesRead from the site or after downloading pdf64 kb
Introduction To The Study Of Consumer BehaviorLecture NotesRead from the site or after downloading pdf55 kb
Market Research and Consumer BehaviorLecture NotesRead from the site or after downloading pdf170 kb
Market Research and Consumer BehaviorLecture NotesRead from the site or after downloading pdf99 kb
Market Segmentation and PositioningLecture NotesRead from the site or after downloading pdf85 kb
Market Segmentation and PositioningLecture NotesRead from the site or after downloading pdf70 kb
The Consumer Decision Making ProcessLecture NotesRead from the site or after downloading pdf75 kb
The Consumer Decision Making ProcessLecture NotesRead from the site or after downloading pdf83 kb
Models Of ConsumersLecture NotesRead from the site or after downloading pdf59 kb
Models Of ConsumersLecture NotesRead from the site or after downloading pdf471 kb
Models Of ConsumersLecture NotesRead from the site or after downloading pdf198 kb
Models Of ConsumersLecture NotesRead from the site or after downloading pdf298 kb
Psychological Influences on Consumer Decision MakingLecture NotesRead from the site or after downloading pdf69 kb
Consumers Needs & Motivation, Emotions and Mood, Consumer Involvement(6.1)Lecture NotesRead from the site or after downloading pdf86 kb
Consumers Needs & Motivation, Emotions and Mood, Consumer Involvement(6.1)Lecture NotesRead from the site or after downloading pdf50 kb
Consumers Needs & Motivation, Emotions and Mood, Consumer Involvement(6.1)Lecture NotesRead from the site or after downloading pdf119 kb
Consumers Needs & Motivation, Emotions and Mood, Consumer Involvement(6.1)Lecture NotesRead from the site or after downloading pdf102 kb
Consumers Learning (6.2)Lecture NotesRead from the site or after downloading pdf68 kb
Consumers Learning (6.2)Lecture NotesRead from the site or after downloading pdf156 kb
Consumers Learning (6.2)Lecture NotesRead from the site or after downloading pdf141 kb
Consumers Learning (6.2)Lecture NotesRead from the site or after downloading pdf79 kb
Personality, Self Concept and Self Image (6.3)Lecture NotesRead from the site or after downloading pdf97 kb
Personality, Self Concept and Self Image (6.3)Lecture NotesRead from the site or after downloading pdf99 kb
Consumer Perception, Risk and Imagery(6.4)Lecture NotesRead from the site or after downloading pdf53 kb
Consumer Perception, Risk and Imagery(6.4)Lecture NotesRead from the site or after downloading pdf110 kb
Consumer Perception, Risk and Imagery(6.4)Lecture NotesRead from the site or after downloading pdf124 kb
Consumer Attitudes (6.5)Lecture NotesRead from the site or after downloading pdf320 kb
Consumer Attitudes (6.5)Lecture NotesRead from the site or after downloading pdf78 kb
Consumer Attitudes (6.5)Lecture NotesRead from the site or after downloading pdf52 kb
Consumer Communication(6.6)Lecture NotesRead from the site or after downloading pdf76 kb
Consumer Communication(6.6)Lecture NotesRead from the site or after downloading pdf107 kb
Sociological Influences on Consumer Decision MakingLecture NotesRead from the site or after downloading pdf157 kb
Consumer Groups(7.1)Lecture NotesRead from the site or after downloading pdf. Module 7 and 7.1 both includes lecture 32. Please do not confuse.157 kb
Consumer Reference Groups(7.2)Lecture NotesRead from the site or after downloading pdf105 kb
Family and Family Life Cycle(7.3)Lecture NotesRead from the site or after downloading pdf594 kb
Social Class and Mobility, Lifestyle Analysis(7.4)Lecture NotesRead from the site or after downloading pdf64 kb
Culture, Sub-Culture and Cross Culture(7.5)Lecture NotesRead from the site or after downloading pdf187 kb
Culture, Sub-Culture and Cross Culture(7.5)Lecture NotesRead from the site or after downloading pdf256 kb
Consumer Behaviour, Psychological influences, Sociological influences, Consumer Decision Making(7.6)Lecture NotesRead from the site or after downloading pdf105 kb
Opinion Leadership(7.7)Lecture NotesRead from the site or after downloading pdf105 kb
Diffusion Of InnovationLecture NotesRead from the site or after downloading pdf184 kb
Diffusion Of InnovationLecture NotesRead from the site or after downloading pdf94 kb
Module NameDownloadDescriptionDownload Size
Introduction To The Study Of Consumer BehaviorSelf EvaluationAfter reading module 1 see the self evaluation11 kb
Introduction To The Study Of Consumer BehaviorSelf EvaluationAfter reading module 1 see the self evaluation10 kb
Market Research and Consumer BehaviorSelf EvaluationAfter reading module 2 see the self evaluation51 kb
Market Research and Consumer BehaviorSelf EvaluationAfter reading module 2 see the self evaluation19 kb
Market Segmentation and PositioningSelf EvaluationAfter reading module 3 see the self evaluation26 kb
The Consumer Decision Making ProcessSelf EvaluationAfter reading module 4 see the self evaluation24 kb
Models Of ConsumersSelf EvaluationAfter reading module 5 see the self evaluation916 kb
Psychological Influences on Consumer Decision MakingSelf EvaluationAfter reading module 6 see the self evaluation390 kb
Consumers Needs & Motivation, Emotions and Mood, Consumer Involvement(6.1)Self EvaluationAfter reading module 6.1 see the self evaluation390 kb
Consumers Learning (6.2)Self EvaluationAfter reading module 6.2 see the self evaluation390 kb
Personality, Self Concept and Self Image (6.3)Self EvaluationAfter reading module 6.3 see the self evaluation390 kb
Consumer Perception, Risk and Imagery(6.4)Self EvaluationAfter reading module 6.4 see the self evaluation390 kb
Consumer Attitudes (6.5)Self EvaluationAfter reading module 6.5 see the self evaluation390 kb
Consumer Communication(6.6)Self EvaluationAfter reading module 6.6 see the self evaluation390 kb
Sociological Influences on Consumer Decision MakingSelf EvaluationAfter reading module 7 see the self evaluation191 kb
Consumer Groups(7.1)Self EvaluationAfter reading module 7 see the self evaluation191 kb
Consumer Reference Groups(7.2)Self EvaluationAfter reading module 7.2 see the self evaluation191 kb
Family and Family Life Cycle(7.3)Self EvaluationAfter reading module 7.3 see the self evaluation191 kb
Social Class and Mobility, Lifestyle Analysis(7.4)Self EvaluationAfter reading module 7.4 see the self evaluation191 kb
Culture, Sub-Culture and Cross Culture(7.5)Self EvaluationAfter reading module 7.5 see the self evaluation191 kb
Consumer Behaviour, Psychological influences, Sociological influences, Consumer Decision Making(7.6)Self EvaluationAfter reading module 7.6 see the self evaluation191 kb
Opinion Leadership(7.7)Self EvaluationAfter reading module 7.7191 kb
Diffusion Of InnovationSelf EvaluationAfter reading module 8 see the self evaluation46 kb

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