NPTEL :: Management - NOC:Marketing research and analysis
Modules / Lectures
FORMATS AVAILABLE FOR DOWNLOAD:

MP4 format(267 MB):    Mirror 1    Mirror 2

FLV format(119 MB):     Mirror 1    Mirror 2

3gp format(45 MB):        Mirror 1 Mirror 2

MP3 Format : Download MP3

Concepts covered in this lecture : This lecture is about what is marketing? what is marketing research? why is it needed? and the other basics of the marketing research.

Transcripts of video
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