NPTEL :: Management - NOC:Marketing research and analysis
Modules / Lectures

MP4 format(267 MB):    Mirror 1    Mirror 2

FLV format(119 MB):     Mirror 1    Mirror 2

3gp format(45 MB):        Mirror 1 Mirror 2

MP3 Format : Download MP3

Concepts covered in this lecture : This lecture is about what is marketing? what is marketing research? why is it needed? and the other basics of the marketing research.

Transcripts of video
   Yet to be verified by subject matter expert(s)

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