Modules / Lectures

NOTE : Due to technical issues Mirror 1 and Mirror 2 are not working. Sorry for the Inconvenience.

MP4 format(280 MB):    Mirror 1    Mirror 2

FLV format(123 MB):     Mirror 1    Mirror 2

3gp format(64 MB):        Mirror 1 Mirror 2

MP3 Format : Download MP3

Concepts covered in this lecture : Nature & Scope of Consumer Behaviour, Application of Consumer Behaviour principles to strategic marketing, Characteristics of worldwide customers, Special characteristics of Indian Consumers, Distinctive Characteristics of rural consumers, five stage decision making process

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