Modules / Lectures
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MP3 Format : Download MP3

Concepts covered in this lecture : 1. Marketing Myths 2. Defining Marketing 3.Value, Cost and Benefit 4. A Simple Marketing System and The value Delivery Process 5. Need, Customer, Market and Product 6. Strategic Marketing Process 7. Marketing Research Process 8. Types of Market and Buyer Behavior 9. Buying Decision Process and Business Buying Process


Dear user - Please note that the videos available here are only for viewing and download.
The actual online certification course is being offered at https://onlinecourses.nptel.ac.in,
where enrolled candidates should submit assignments.




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